How My Client Cut Her Hours in Half, Doubled Her Team, and Increased Sales by 39% in 18 Months

🗂️ Freedom File No. 01:

How This Business Owner Cut Her Hours in Half, Doubled Her Team, and Increased Sales by 39% in 18 Months

Let’s be real—running a business can feel like you're holding it together with coffee, grit, and the sheer force of your will.

You’re juggling it all:
Managing the team.
Putting out fires.
Answering emails on your “day off.”
Trying to grow the business while making sure nothing crashes behind the scenes.

And for a while? It works.
You power through. You make sales. You survive on hustle.

But then you blink… and realize your business has completely taken over your life.

That’s where one of my coaching clients was when she reached out 18 months ago.

And now?

She works 20 hours a week (or less), her team has more than doubled, she’s finally taking unplugged vacations—and her sales are up 39%.

This is what happens when you stop trying to do it all and start building with real structure, systems, and support.

Let’s break it down.

🚨 The Breaking Point

When she came to me, she was:

– Working 50–60 hours a week
– Taking zero unplugged days
– Managing a team of 8 who depended on her for everything
– Running on stress, with weak cash flow and barely any systems
– Keeping everything in her head and barely hanging on

She was smart, committed, and doing everything she thought she was supposed to do.
But she was exhausted—and it was starting to show.

Here’s the thing most small business owners don’t realize until they’re knee-deep in burnout:

👉 Growth without structure just leads to more work.

💭 The Shift

She didn’t need to work harder.
She needed to think differently.

That started with one decision:
To stop operating like the employee of her own business—and start leading like the CEO.

It meant investing in coaching.
Facing some uncomfortable truths.
And being willing to build a business that could actually run without her doing every little thing.

“I had to rewire my habits—it was uncomfortable, but necessary.”

And yes… it paid off.
Literally.

💻 What We Worked on Together

(aka: The unsexy work that gets real results)

Inside coaching, we got crystal clear on what she actually wanted—not just more sales, but more freedom.

Here’s what we tackled:

– Rebuilt her org structure + accountability blueprint so roles were clear and things stopped bottlenecking at her
– Aligned her business goals with her actual life (hello, weekends off)
– Documented at least 7 core processes to create consistency and ease
– Delegated and automated tasks that didn’t need her anymore
– Created real communication systems so she wasn’t constantly answering questions
– Protected her time with actual boundaries (Fridays off = non-negotiable)
– Implemented Profit First so she could pay herself with confidence
– Shifted her from “I do everything” → “I lead everything”

None of this was overnight.
But it was intentional, strategic—and completely transformative.

🔥 The After: What Her Business Looks Like Now

In just 18 months:

– She’s working 20 hours a week or less
– She’s taken 14 unplugged vacation days this year (and counting)
– She’s off every Friday + every weekend
– Her team has grown from 8 to 17
– Her confidence in her team jumped from a 1 to a 5
– Her stress dropped from “I can’t keep doing this” to a calm 4
– Over 7 documented processes are keeping the business running
– Sales have increased by 39%
– Cash flow is strong and stable
– And her favorite win? Profit.

Because building a business that’s actually profitable—and gives you your time back?
That’s the whole point.

🗣️ In Her Own Words…

“Jordana delivers her coaching with such confidence, which increased my trust in following her advice.”

“It was uncomfortable—but her no BS delivery is EXACTLY what I needed to nudge me out of my comfort zone.”

“I didn’t realize how much money I was leaving on the table because I couldn’t get out of my own way.”

“Removing myself and hiring the right team actually propelled my business forward way faster than I expected.”

“Profit First = game changer.”

And when asked what she’d tell someone thinking about coaching?

“You can keep doing what you’re doing… but how is that working for you?”

(Exactly.)

💡 Why This Matters

Because this isn’t just her story.
This is where so many small business owners land when things grow fast—but the foundation doesn’t.

You didn’t start your business to work 60+ hours a week.
You didn’t leave your 9–5 so you could be answering messages at 11PM.

And you definitely didn’t build something from scratch just to feel trapped by it.

If you’re doing everything yourself and still not getting ahead—something’s gotta give.

You don’t need more hustle.
You need a better system.

And that’s exactly what we build together.

🎯 Your Freedom File Starts Here

This client’s story isn’t a unicorn moment.
It’s what happens when you stop winging it and start running your business with real structure, clear boundaries, and an actual plan.

Ready to get started?

Here are two ways to take action:

👉 Grab my free 5-Day Time Freedom Challenge – 5 days, 5 simple strategies to reclaim your time
👉 Apply to work with me 1:1 – Let’s build your Freedom File, together

Because working less and earning more isn’t a dream.
It’s a decision.