Top 3 Things Successful CEOs Must Stop Doing Now

It's easy to fall into the trap of wearing all the hats in your business. Been there, done that!

You’re handling everything from customer service to bookkeeping, and while your dedication is admirable, it’s also counterproductive. To truly lead your business to success, you need to focus on high-level strategy and growth, not the daily grind.

Here are the top 3 tasks you should stop doing immediately to increase your efficiency and reclaim your time.

1. Bookkeeping

Why You Should Stop:

Bookkeeping is a detailed and time-consuming task that requires a high level of precision. As the CEO, your time is better spent on strategic planning and decision-making rather than reconciling accounts and tracking expenses. Managing your own books can also lead to unnecessary stress, especially if numbers aren't your forte. Plus, the time you spend on bookkeeping is time taken away from activities that drive growth and revenue for your business.

Why Delegate It:

• Expertise: Professional bookkeepers or accountants are trained to handle financial records accurately and efficiently.
• Accuracy: Delegating this task reduces the risk of errors that could lead to financial discrepancies.
• Time Savings: Freeing up time from bookkeeping allows you to focus on growing your business.

How to Delegate:

• Hire a professional bookkeeper or accounting firm.
• Utilize bookkeeping software that can be managed by a trusted team member.
• Consider outsourcing to virtual bookkeeping services.

2. Responding to Social Media DMs

Why You Should Stop:

Social media is a powerful tool for engagement, but responding to DMs can quickly consume your time. It's essential for maintaining a presence, but it’s not the best use of your time as a CEO. Constantly checking and replying to DMs can be highly disruptive, pulling you away from more strategic tasks. Additionally, the volume of messages can be overwhelming, making it difficult to keep up without compromising your other responsibilities.

Why Delegate It:

• Engagement: A knowledgable and professional staff person can handle DMs, ensuring prompt and professional responses.
• Consistency: Regular engagement without gaps or delays improves customer satisfaction and brand reputation.
• Focus: Allows you to concentrate on high-level strategies rather than getting bogged down in daily interactions.

How to Delegate:

• Utilize your (more than capable) staff to answer DMs.  Yes, training is essential here, but empower your team to manage it.
• Use social media management tools that allow team members to handle DMs efficiently.
• Establish guidelines and templates for responses to maintain brand voice and consistency.

3. Scheduling Meetings

Why You Should Stop:

Scheduling meetings can be a logistical headache, with back-and-forth emails or calls to find a suitable time. This task, while essential, can be easily delegated. The time spent coordinating schedules could be better used on preparing for the meetings or working on high-priority projects. Additionally, managing your own schedule can lead to inefficiencies, such as double-booking or mismanaging your time.

Why Delegate It:

• Efficiency: A team member or assistant can handle the scheduling, allowing you to focus on preparing for the meetings themselves.
• Productivity: Reduces the time you spend coordinating and increases the time you can spend on strategic tasks.
• Streamlining: Ensures meetings are scheduled in a way that optimizes your calendar, preventing overbooking or conflicts.

How to Delegate:

• Use a scheduling tool like Calendly or Doodle that integrates with your calendar and allows others to book time slots.
• Assign a team member or assistant to manage your calendar and handle scheduling.
• Set clear guidelines for meeting types and priorities to help them schedule effectively.

Delegating these tasks will free up your time, allowing you to focus on what really matters: growing your business. By entrusting bookkeeping, email management, social media DMs, and scheduling to capable team members, you can streamline your operations and lead your business more effectively.

Remember, delegation isn't about relinquishing control—it's about empowering your team and enabling you to work on the strategic aspects of your business that only you can handle.

Interested in learning more?  Work with me and let's take your business to the next level!

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 Until next time,

Jor xo